LOGO & BRAND IDENTITY
A student project designed and concepted by me, Angel City Food Co-Opportunity is a Los Angeles-based Food Co-op that aims to educate and provide the community with fresh, natural, organic, and locally sourced foods and consumer goods.
This logo encompasses the Co-op’s mission by representing 1) natural and organic foods with its leaves and roots, 2) community with its hand as the trunk, and 3) the city of Los-Angeles with it’s wings—coming together to depict a tree of life that represents overall health and sustainable living.
The logo can be utilized across print and digital media and the style guide shows variations and practical applications.
View complete logo & identity style guide PDF
Tasks: Concept, branding, layout, graphics, logo, identity, brand guidelines, color scheme